As social media becomes ubiquitous, they increasingly are the center of research attention. “The power of social media is turning old models on their heads,” says Fraser, coauthor along with Dutta of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Wiley, 2008, ISBN:0470740140 ). “In the Web 2.0 world, fans become celebrities, students become teachers, customers become producers, employees become bosses, citizens become politicians, Davids become Goliaths.” (http://newsblaze.com/story/20090319172544zzzz.nb/topstory.html). While researchers, particularly in the business and social sciences disciplines see social media as objects of study, all research disciplines seem to be moving more slowly to adapting it for the practice of their work. Research sites like MyNetResearch.com and others are the professional version of social media. What is the impact of online research networking on your discipline?